In the world of online marketing, you may find yourself wondering if you can really use social networking sites like Twitter, to promote and generate sales. The answer to that question is yes you can, but before jumping in to this form of online marketing, you must understand the rules of engagement.

I am sure you have heard of Myspace or Facebook, but unlike these sites, Twitter lets you create a more personal relationship with clients in real time. Meaning you and your client can clarify needs and feelings at that moment, which in turn makes it a lot more realistic to create the desired closeness you want with a client. In this article we will discuss three ways to use Twitter to make money with your online business.

The first thing you will need to do is market research for your business in “real time.” All that means is rather than sending out a survey or making a special focus group, you can talk to people real time and engage them in a real conversation. Unlike Google, which does an excellent job of telling you what people are looking for, Twitter lets you know what people are thinking and feeling at that exact moment. Working this way helps you understand the idea that people make buying decisions based on first emotional reactions, then use logic to justify the purchase.

“Tweets” are in one word, amazing. They let you ask people for their personal opinion on anything you want feedback for. You can also gain more clients using “Tweets” because of its “user friendly” and non-threatening approach to people. You would really be amazed how many people you will wind up doing business with because you took this approach.

Second, try to become what is known as a “Trusted Advisor.” All this mean is that you consider yourself an expert in your particular field. By marketing yourself in this position people will naturally come to you for help because of your perceived authority. With how many forums are out there with people just wanting honest answers, you would be a fool not to take part in them.

If you make yourself a “safe landing” place people will flock to you. In today’s world it is easy to forget that people buy from other people, not systems or computers, and people only want to buy from people they can trust so gain as much confidence and trust as you can.

Finally, speak with people who think like you. As of today, Twitter is the only site where regular people can communicate with people of prominence. While this fact may change in the future, take advantage of it now. It has been said recently Lance Armstrong was using Twitter to tell his “followers” the updates on his surgeries and life in general. Can you imagine what its like to communicate with people all over the world about your online business?

You can easily get more clients with great conversation skills. Just remember to keep the topic fresh and not overplayed. Do not push your offer, but gently bring it up and hint towards it every now and then. Try to find a common interest having to do with your business (i.e. jewelry maker) and keep the conversation there.

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